Ryan Reynolds (born October 23, 1976) is a Canadian 🇨🇦 actor, film producer, and businessman
Ryan Reynolds is a business, man.
After jumping into F1 yesterday, the actor/entrepreneur keeps adding to his list of business ventures
Aviation Gin:
• Purchased stake in 2018
• Served as creative director
• Sold to Diageo in 2020 for $610 million
Maximum Effort:
• Co-founded in 2018
• Production company and marketing agency
• Creates ads for companies like Match and Mint Mobile
Mint Mobile:
• Bought in 2019
• Served as main spokesperson
• Sold to T-Mobile in 2023 for $1.35 billion
Wrexham AFC:
• Bought in 2020 for $2.5 million
• Promoted to the 4th tier of English football in 2023
• Third-oldest professional football club in the world and oldest club in Wales
Ryan Reynolds and fellow actor Rob McElhenney purchased Wrexham AFC for $2.5 million.
Wrexham was in the 5th division of the English football league and had almost no chance of getting promoted to the Premier League.
But Ryan Reynolds and Rob McElhenney didn't care.
They immediately launched "Welcome to Wrexham," a documentary-style TV show on FX modelled after Netflix's F1 series Drive to Survive. And it was a huge success.
Wrexham made more money off one season of that show (~$3.2 million) than the total valuation it was purchased for just months earlier ($2.5 million).
And the results were even more significant on the backend.
Wrexham has since been promoted, and their social media accounts have EXPLODED in popularity.
• Twitter: 45,000 to 532,000
• Instagram: 27,000 to 975,000
• TikTok: 0 to 1,400,000
Wrexham has signed kit sponsorship deals with several companies:
• TikTok
• Expedia
• Vistaprint
• Aviation American Gin
• United Airlines
And the number of season ticket holders has tripled:
• 2019: 2,609
• 2021: 5,892
• 2022: 6,820
And with Wrexham AFC's valuation dramatically increasing simply through the power of community, storytelling, and marketing, Ryan Reynolds and Rob McElhennery are doubling down on sports.
Wealthsimple:
• Investor since 2021
• Valued at ~$3.8 billion
• Canadian wealth management company
1Password:
• Investor since 2022
• Valued at $6.8 billion
FuboTV:
• Purchased stake in 2022
• Launching original shows through Maximum Effort channel on the streaming platform
Nuvei:
• Purchased stake in 2023
• Canadian fintech/payments company
Alpine F1 Team:
• Part of group that purchased 24% stake
• Total investment worth $214 million
• Team is now valued around $900 million
mntn (pronounced Mountain)
• Adtech company
• mntn acquired Maximum Effort Marketing.
• MNTN plays in the connected TV and self-serve ads space. It claims, “MNTN Performance TV is the world’s first and only Connected TV advertising platform optimised for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.”
• Maximum Effort Marketing will continue to operate as a creative agency within MNTN. It will retain its existing identity.
•Ryan Reynolds is now chief creative officer of MNTN
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