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Profitability KPI's

Updated: Jun 27, 2023



1.Profit Margin

Net profit margin = (Net Income / Revenue) * 100

A profit margin of 15% means that for every $100 in sales, the company generates a profit of $15.


2. Return On Equity (ROE)

ROE = Net Income / Average Shareholders' Equity

A ROE of 25% means that an investment of $100 in the company generates $25 in yearly profits for you.


3. EBIT Margin

EBIT Margin = (Earning Before Interest and Taxes / Revenue) * 100

An EBIT Margin of 20% means that for every $100 in sales, the company generates $20 in profit before interest and taxes.


4. EBITDA Margin

EBITDA Margin = (EBITDA/Revenue)*100

This ratio measures a company's operating profit as a percentage of its revenue.


5. Cash Flow to Net Income Ratio

CFNI Ratio = Operating Cash Flow / Net Income

This ratio measures how much earnings are translated into pure cash. The higher this ratio, the better.


6. Return On Assets (ROA)

ROA = (Net Income / Average Total Assets)

A ROA of 5% tells you that the company generates $5 in profits for every $100 of assets the company has.


7. Return On Capital Employed (ROCE)

ROCE = EBIT / (Long Term Debt + Equity)

This metric measures a company's ability to generate profits from the capital that is actually employed in the business.


8. Operating Cash Flow Margin

Operating Cash Flow Margin = (Operating Cash Flow / Revenue)*100

This ratio rates shows how well the business converts sales to cash.


9. Operating Expense Margin

Operating Expense Margin = (Operating Expense / Revenue)*100

This metric rates how efficiently the company is managing indirect costs. The lower this ratio, the better.


10. Return On Invested Capital (ROIC)

ROIC = NOPAT / Invested Capital

The ROIC measures how efficiently a company is allocating its capital. Seek for companies with a ROIC higher than 15%.





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